with partner Jess Shriftman for Pinterest House of Creative
“Give Better Gifts” holiday gift guides influencer campaign
Do you give (or get) the same gifts every holiday season, year after year? You’re not alone. Thor Bradley (13M+ followers Instagram and TikTok combined), Grandma Droniak (19M+), and Zarna Garg (5M+) weren't feeling very seen.
Girl, imagine Thor not feeling seen.
Just in time for the holidays, Pinterest upended stereotypical gift giving by creating shoppable wishlists and launching more than 1000 unique gift guides. Curated by cultural tastemakers, retailers, and publications including Las Culturistas, Alicia Keys, GQ, Vogue, The Strategist, Flamingo Estate, Savage X Fenty and more, these guides proved that Pinterest is the platform for finding better gifts.
Our small team collaborated with our favorite up-for-anything influencers, crafting scripts in their voices, co-writing jokes, and making sure everything from titles to props to edits felt seamlessly (so to speak) theirs.