Copywriter | Creative Director
kimberly@honeystaysuper.com

• Me

• Brands
• Nike Women S1LE
• Nike Women Catalog
• Nike Women Print
• Nike Bauer Hockey
• Merrell Search and Enjoy
• Merrell Creatures
• Merrell Packs and Bags
• Amnesty International
• Seventh Generation Take Good Care
• Seventh Generation
  Living Home
• Seventh Generation
  Brand Catalog
• Seventh Generation
  Nikki McClure
• Orlio Organic Beer
• Orlio Storlio
• Segway
• VTB Be Bear
• VTB One Great Big Sky

• Books
• Milk
• makelike
• Watertower

• No Money Changed Hands

• Main

• Design by Eric Thibodeau

• Built with Indexhibit

SEVENTH GENERATION

LIVING HOME

My focus: Concepting, Creative Direction, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Design Director: Byron O’Neill. Designers: Byron O’Neill, Allison Ross
Book Form and Construction: Allison Ross

This evolved creative platform for Seventh Generation was presented in the form of a two-part book entitled Inspiration (7 maxims to guide Seventh Generation’s internal culture, discussions, and decisions) and Foundation (our recommended concept, color palette, typography, imaging and illustration style). I concepted the “We believe in a living home” idea, which the design team then brought to life visually. “Living Home” became the platform for all of the brand work (retail, catalog, print, trade, web, video) for 2007. The visual toolbox that the design team created continues to serve as the foundation for the brand.