PUBLIC DOMAIN COFFEE
My focus: Concepting, Creative Direction, Copywriting, Tagline
Client: Public Domain Coffee
Photographer: Gary Wilson (interior)
Coffee? Portland? And launching a new brand? Count this ex-Portland-living coffee lover IN. Public Domain Coffee is about going at coffee a different way—let’s hear it for accessibility and boo to snobbery! They believe that the everyday coffee experience can also be the best coffee experience. Highlighting the skills and connections that bring their coffee to your cup, they’re passionate about sharing information on sourcing, brewing, and everything and anything in between. After a few days spent immersed in coffee life behind the curtain—talking, cupping, drinking, buzzing—I worked on creating a brand copy platform that would work wherever Public Domain needed to be: Retail, web, packaging, tees, and events. If you’re ever in Portland, walk / run / bus / MAX / bike / skate on in for a truly great cuppa.
