ORLIO ORGANIC BEER
STORY DIRECTIONS
My focus: Concepting, Storytelling
Studio: Jager Di Paola Kemp Design
Design Director: Byron O’Neill. Designer: Michael Dabbs
Five potential story directions for the launch of Orlio Organic Beer—each providing a distinct spin on the O featured on the packaging or on the Orlio name. The Orliolithic Age was the eventual winner.
