NIKE WOMEN
S1LE PASSPORT BOOKLET
My focus: Concepting, Creative Direction, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager. Designers: Allison Ross, Erik Petersen
Book Concept and Form: Allison Ross
The Nike Sister One Limited Edition is one of the most exclusive products Nike has ever designed for the women’s category. Just six pairs were awarded in a global contest and they aren’t available for purchase anywhere. How to win? Prove you Are The One worthy of an Olympian’s shoe. Each pair was designed to reflect the uniform of one of six female Olympians (Hope Solo, Sanya Richards, Diana Taurasi, Jess Mendoza, Maurren Maggi, and Gulnara Galkina-Samitova), and a piece of fabric cut from each uniform was sewn into the tongue.
This passport-sized book was just one element of the overall shoe presentation package that we created. Each athlete was asked to complete the phrase “I train to ________”. Those answers, along with other details about their career, are featured in the book. The book ends and begins with questions that invite all of us to consider “Am I The One?”



























