MERRELL
SEARCH AND ENJOY
SPRING 2004 PRINT CAMPAIGN
My focus: Concepting, Research, Copywriting
Studio: Jager Di Paola Kemp Design
Creative Director: Michael Jager
I searched and searched and searched for real people who lived the “Search and Enjoy” life. And I enjoyed it. My favorite people to talk to were the Ride and Tie folks. They invited me to one of their races and even offered to lend me a horse. What more can you ask for?











